In this case, either change the links to point to the correct page or add 301 redirections to redirect links to a valid page. This new concept introduced by Google tries to measure how users perceive the experience of interacting with a website. When evaluating the SEO performance of a website, most people look at the desktop version, forgetting that Google uses mobile-first indexing. Featured snippets appear on top of the organic results, get more traffic, and help the brand reputation. To avoid keyword cannibalization, we merged the pages and added a 301 redirect from the “SEO Fundamentals” page to our SEO Basics page.

Page Experience

Like content, usability, and links from other websites pointing to yours (backlinks). Continuous monitoring and adjustment of your GMB strategy will ensure that your business remains competitive and visible in local search results. In summary, understanding and optimizing your Google My Business ranking is crucial for enhancing your business’s visibility and attracting more customers. This practice not only improves your business’s image but also encourages more customers to leave reviews, further enhancing your Google My Business ranking. Discrepancies in Name, Address, and Phone (NAP) details across various platforms can mislead customers and hurt search rankings. Unclaimed business profiles are often marked as spam by Google’s algorithm, hindering ranking and visibility.

• Links are not going to die any time soon, meaning that the only effective way to make your site rank higher in the search results is by earning links.
• Encourage your audience to share your content or create their own around your brand.
• Katie DeWitt is a copywriter with a passion for storytelling, an avid reader of all kinds of books, and an enthusiastic social media marketer.
• Inconsistent NAP information might confuse search engines and customers, lowering search ranks and reliability.

UX signals are behavioral patterns that affect your page rankings. In essence, it’s important to Google that users click often on your snippets and stay on the pages for a long time. So far, we have discussed 3 ranking factors on how to rank on Google. Next, we will look at how to optimize website level factors to improve website ranking.

Optimize For Featured Snippets

In 2020, Google adopted a mobile-first indexing approach, prioritizing the mobile version of websites for indexing and ranking. This means that mobile-friendliness is a crucial ranking factor for Google and plays SEO Anomaly a significant role in overall website visibility. Both page titles and meta descriptions should be concise, relevant, and tailored to improve user engagement and search performance. Technical SEO is the backbone of effective search engine optimization. With over half of website traffic now coming from mobile devices, ensuring your site is mobile-responsive is crucial. Encourage your audience to share your content or create their own around your brand.

And here Professional SEO experts from LinkBuildingCorp can help. They have enough experience to help you rank your website high in SERPs. If you have ever searched for anything on Google images, you can probably guest that there is an SEO component to images as well. Each image on your website comes with alt-text, also referred to as an alt-tag. Search engines are smart, and they can analyze when marketers try to unnaturally fit keywords onto a page only for SEO.

It will analyze the content on your pages, give you insight into your “Speed Index” score and then make recommendations for how you can boost loading times. In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain. Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers. Also, if you rank higher than your competitors, you can steal some of their potential customers. Google now prioritizes the mobile version of your website for indexing and ranking.